LIFT Distribution Opens for Business

Seattle, WA (Sept 1, 2011) - A new US professional audio and video distributor, called LIFT Distribution LLC, has just opened its doors for business in the town of Kirkland, WA – an eastern suburb of Seattle. The new company, which will specialize in broadcast and live performance technology, has been founded by LIFT AV owner, Steve Palermo, and Audio Agent/3dB Creative founder, Dave Christenson. 

The Seattle-based LIFT crew (L-R: Christenson, Palermo, Ellis, Friesen, Mittleider)

“With LIFT AV, we’ve been extremely successful as a Pacific Northwest dealer and systems design/install company,” explained Palermo. “Moving into a national distribution role was a natural next step and, frankly, one that was heavily encouraged by some of our LIFT AV vendors.” LIFT Distribution will anchor its broadcast division with the DK Technologies brand and its live performance division with the KV2 Audio brand. Other select brands will be announced shortly. 

KV2 Audio’s Worldwide Director of Sales and Marketing, Dave Croxton, commented, “we (KV2) need a strong, systems-oriented distributor with a high level of technical expertise to succeed in the US market. Our product is superior to the status quo in terms of performance and value, but it requires operationally competent presentation to gain ground in a crowded marketplace. In the few short weeks since our association with LIFT Distribution began, it’s already clear that this is a winning combination.”

“LIFT Distribution will be utilizing a unique web-based business model that combines unilateral pricing policies, direct sales, a highly exclusive US dealer network and superior customer support to become a true value-added partner for our vendors and customers alike,” added LIFT’s Dave Christenson.